King’s Kindergarten: Creating Impact on Education Through Branding
Kindergarten serves as a space of growth, fostering curiosity and creativity in young minds. It not only provides children with an opportunity to explore the world but also establishes emotional connections with others and the outside world. Within this context, branding assumes a unique role.
King’s Kindergarten – Top View of Interior Design
King’s Kindergarten, situated in the Xiangmihu area of Futian District, Shenzhen. This esteemed establishment is dedicated to creating a multicultural, high-quality bilingual international kindergarten for children aged 2 to 6.
In the construction and design of King’s Kindergarten, Groundwork Architects adopted a philosophy of “Total Design,” merging architectural aesthetics with King’s Kindergarten’s core educational principles of equality, openness, diversity, and passion. This approach seamlessly integrates the essence of both Eastern and Western cultures, stimulating sensory perception to inspire young children to explore their surrounding world and develop diverse perspectives and an international outlook. As a result, every inch of the aesthetically designed space encompasses a wealth of educational meaning.
Environmental Branding – Nurturing Growth through Educational Design
Creating Possibilities and Inspiring Imagination
King’s Kindergarten offers children a stimulating outdoor environment filled with adventurous play equipment, challenges, and endless fun. Moreover, the teaching areas are thoughtfully designed to create an inviting atmosphere that encourages active exploration. Groundwork’s’ design for King’s Kindergarten deliberately incorporates generous open spaces, allowing for areas that are intentionally left blank or empty. It is within this “nothingness” that the potential for something extraordinary and creative emerges. These empty spaces provide children with boundless creative opportunities and room for imagination. It is here that educational and learning spaces are carefully crafted to inspire and nurture creativity.
White, blank walls within King’s Kindergarten
Spacious and bright classrooms that allow children to imagine
A Space of Openness and Inclusion
King’s Kindergarten seamlessly integrates with its surrounding environment, employing a semi-enclosed design that incorporates the adjacent park landscape and floods the garden with abundant natural sunlight. Groundwork’s vision of “privacy in openness” is brought to life in the construction and design of the kindergarten, allowing children to find moments of peace and tranquility even in outdoor areas. The design promotes inclusivity and provides a nurturing environment for children to flourish.
Outdoor areas for play in the kindergarten
Brand Mascots and Symbolism
As part of the brand design for King’s Kindergarten, various branding elements such as pens, packaging bags, name tags, business cards, and envelopes are employed. At the heart of the brand identity is the mascot “Gam Jai” 金仔, encapsulating the essence of “total design” and embodying the core concept of the design.
Brand Design for King’s Kindergarten
“Gam Jai”, a child-like rabbit character, embodies the adorable and lively nature of children who move with the energy of a rabbit. This mascot represents the cherished little angel that parents love and care for, while also serving as a delightful companion for children during their school journey. “Gam Jai” is always seen carrying a red yarn ball, symbolizing both the distinctiveness of the King’s Kindergarten brand and the bright future the kindergarten envisions for its children.
King’s Kindergarten Mascot “Gam Jai” 金仔
With “Gam Jai”, the beloved mascot present in every detail of children’s kindergarten life, the identity and values of King’s Kindergarten is reinforced, creating a strong sense of connection and belonging.
 “Gam Jai” Notebook |  “Gam Jai” T-Shirt |  “Gam Jai” Socks |
 “Gam Jai” Stainless Steel Bento Box |  “Gam Jai” Cup |  “Gam Jai” Classroom Signage |
The impact of Branding
King’s Kindergarten is driven by a mission to harness professional expertise and establish an equitable, inclusive, and vibrant learning community. Through the implementation of Groundwork’s design principles, this educational vision is manifested tangibly. Empowered by this approach, the kindergarten diligently nurtures children to become lifelong learners, fostering their creativity, happiness, cross-cultural communication skills, and collaborative spirit.
King’s Kindergarten transcends its role as a mere educational institution by providing a dynamic environment that allows children to embrace their innate nature and adapt to natural growth processes. Educators find a strong sense of identity within this environment, while children develop a fresh understanding of themselves and the world under the influence of King’s Kindergarten’s cultural atmosphere. Both educators and children are beneficiaries of the kindergarten’s inseparable educational philosophy, which forms the foundation of the kindergarten’s successful branding.
Grounded in the “total design” concept by Groundwork, the brand goes beyond aesthetics and embraces the realm of transformative learning and teaching experiences.
King’s Kindergarten consistently promotes its core concepts and values through its branding efforts, fostering a profound sense of belonging and security among its students. The professional and friendly brand image has successfully garnered the trust of parents, strengthening the partnership between home and school and collectively advancing the holistic development of children.