Ferry Street Restaurant And Branding Genesis, China

Traditionally, Hong Kong local styled cafes are strange and a novelty for many tourists. These cafes offered range of food which blended traditional English food with Chinese cooking methods: for example: tea with coffee, soy sauce marinated chicken wings, pork chop sandwiches etc. Hong Kong local cafes. This strange and unharmonious marriage of the cultures is extremely interesting to us when we are asked to design a Hong Kong local styled café chain in China.

The space is packed with embellishments commonly associated with Hong Kong styled cafe such as Hong Kong styled tea cups, the neon light signage, artificial leather seats are located at unexpected area within the space and they are celebrated. Would these quaky and unharmonious dispositions of Hong Kong styled café embellishments, be the best representative of the spirit of a Hong Kong dining experience?

GROUNDWORK TEAM Manfred Yuen, Leanne Mak
LOGO DESIGN Hinz Pak

YEAR 2013

LOCATION Chain stores, China

CLIENT Cafe de Coral Group

STAGE / AWARD Completed / Jintang Prize, China