Just About Food, Brand Genesis

GROUNDWORK is an architecture studio based in Hong Kong.

Hong Kong architecture, architect in Hong Kong, architect, architecture, Manfred Yuen, 元新，元新建城,

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Just About Food, Brand Genesis

There are a few keywords which have contributed to the genesis of JAF:

1) Home made
2) Picnic in the city
3) Fun

Our branding exercise is a direct manifestation of the above brand elements.

GROUNDWORK TEAM Stephen Suen, Manfred Yuen, Patrick Wong, Matthew Ying
LOGO DESIGN Hinz Pak

YEAR 2013

LOCATION Hong Kong

CLIENT Cafe de Coral Group

STAGE Completed