Lane Noodle Restaurant And Branding Genesis, Hong Kong

GROUNDWORK is an architecture studio based in Hong Kong.

Hong Kong architecture, architect in Hong Kong, architect, architecture, Manfred Yuen, 元新，元新建城,

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Lane Noodle Restaurant And Branding Genesis, Hong Kong

It has always been our wish to explore Hong Kong’s culture with our design.

“The best food in Hong Kong are not served in restaurants but on the street”

Traditionally, back street alleys have been the typical venue for blossoming food vendors to be greet their customers in Hong Kong. Lane Noodle is situated at an alleyway off Smithfield Road, Western District. We took the advantage from this typological constraints and envisaged that we may extend this back alley into our shop and recreating this back alleys with various traditional Made-in-Hong Kong artifacts such as the folding chair, the Hawker Stands, the red rooster silk screen printing utensils, etc.

Apart from the architectural design, we have also invented the brand for this restaurant chain and we have selected the rooster is our mascot.

GROUNDWORK TEAM Lawrence Law, Manfred Yuen
LOGO DESIGN Hinz Pak
PHOTOGRAPHER South Ho

YEAR 2014

LOCATION Chain stores, Hong Kong

CLIENT Cafe de Coral Group

STAGE 3 outlets completed by 2017