Mixian Site Restaurant And Branding Genesis, Hong Kong

Traditionally, Hong Kong local styled cafes are strange and a novelty for many tourists. These cafes offered range of food which blended traditional English food with Chinese cooking methods: for example: tea with coffee, soy sauce marinated chicken wings, pork chop sandwiches etc. Hong Kong local cafes. This strange and unharmonious marriage of the cultures is extremely interesting to us when we are asked to design a Hong Kong local styled café chain in China.

Many Chinese delicacies possess a long history. Mixian is a Yuan Nan delicacy. how can we reanimate the food experience with a Hong Kong flavor? We thought about the camp site as this origin of Mixian. Mixian was a lunch console invented by housewife 500 years ago, such that her husband may dine in the world . Our enactment of the drama so that we may pay homage to this legacy.

GROUNDWORK TEAM Lawrence Law, Manfred Yuen
LOGO DESIGN Hinz Pak
PHOTOGRAPHER South Ho

YEAR 2013

LOCATION Chain stores, Hong Kong

CLIENT Cafe de Coral Group

STAGE 4 outlets completed by 2017