Simmons Asia, Next Generation Of Shops And Rebranding (Elite Shop)

Simmons Asia Elite shops offers the top products from Simmons to the customers.

Our design was derived from the story of “Qushui Feast” – an oriental drinking game which is originated from China for ancient scholars and elites. Scholars sit on both side of a stream and place a glass filled with wine, in the moving stream, when the glass stop floating, the one who sits in front of the glass fetches the it and drink it.

The ceiling are the tracing lines of this stream, and the customer, when lying on the bed, may drift their minds into this ancient scholarly game.

The free flowing space allowed our customers to linger and trying-out our beds freely, whilst our staffs may provide their assistance to the customers if needed.

GROUNDWORK TEAM Manfred Yuen, CY Lau, Lawrence Law, Echo Xiang, Krystal Lung
GRAPHIC DESIGN Edwin Lo
LOGO DESIGN / BEDDING / UNIFORM DESIGN AND SELECTION Manfred Yuen, CY Lau, Lawrence Law, Echo Xiang, Krystal Lung
PHOTOGRAPHER South Ho

YEAR 2015

LOCATION Greater China region

CLIENT Simmons Bedding International

STAGE 100 outlets completed by 2017