The translucent booth is designed for Simmons exhibitions at furniture fairs around China. For this design exercise, we have adapted the minimalistic approach similar with our new shops design.
The irregular shaped booth allow it to stand-out at the exhibition hall. The booth is translucent and the booth almost looks like a giant lantern!
The color and rendition of the booth is minimalistic, such that it may echo our designs for the new generation of Simmons shops that we have designed.
GROUNDWORK TEAM Manfred Yuen, CY Lau, Freda Yuen, Lawrence Law, Echo Xiang, Krystal Lung
LOCATION Shanghai, China
CLIENT Simmons Bedding International